Strategic Diagnosis

Due to the complex and dynamic background that sports institutions and NGOs currently experience, added to the common issues of lack of strategic planning and disagreement among the leaders, an external professional point of view is necessary, which with complete objectivity allows to know the comprehensive condition of the organization. Group Motion (Sports Management Consultancy) proposes to share an organized and deep analysis method of the internal processes, and of the micro and macro background, classifying the information in order to give a clear and accurate scenario. Strategic diagnosis will be a powerful tool to determine the starting point and then to build institutional strategic planning to make it possible to face the current challenges for an effective and efficient management.

Strategic Planning

The sports institutions have an invaluable human capital that contributes with its time to the organization, this selfless contribution plus professional structures give life to the functioning of the clubs and associations, (sometimes) generating situations that make management difficult. The authorities must find the way for these contributions to be successfully accomplished, so that the institution’s wishes and dreams become true with the interaction of professionals and volunteers. We together with the institution must set achievable goals and work with a well-established methodology, designing indicators that provide specific signals to evaluate processes in order to raise the management success level. In Group Motion, we firmly believe that well done diagnostics added to the processes within a strategic planning and the leaders’ creativity and intuition reduce the negative impact of improvisation and the lack of time that it produces. For these reasons we offer professional multidisciplinary expertise to optimize the design of the strategic plans.

RS

Social Responsibility

The current pandemic that affects us has accelerated and put in debate the challenges the world has ahead. A new awareness of responsibility has already aroused among many people, who show new behaviours and commitments. This also results in new consumers who are looking for something more in everything they demand. For that reason, it is priority for all kinds of organizations to follow the guidelines of Agenda 2030 to achieve the sustainable development goals; this is a vision shared by Group Motion (Sports Management Consultancy) team. The fulfilment of these goals is not the result of individual acts, but the sum of the work of all the institutions that makes change possible. Sports institutions have the possibility and opportunity to be the example through the implementation of strategic plans to achieve objectives aligned to social, environmental and economic development. Sport, in turn, has been typically a flexible tool to promote peace, tolerance and respect; actively cooperating with the empowerment of women of all ages from diverse communities. As a basis for management, we cannot ignore core social agenda issues as inclusion, gender equality, environment, health and education. All these benefits are independent of age, religion and gender, so they also promote non-discrimination. Sport institutions can contribute towards many of the goals of the "17 Sustainable Development Goals" as long as their actions are planned and evaluated with specific indicators. Finally, the balance between management and new commitment scenarios can accompany economic, social and environmental growth that can be sustainable over time.

Social Media And Digital Marketing

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin. In Group Motion (Sports Management Consultancy), we believe that for a good sustainable management, technological and digital tools are a priority to reach the target audience. Social media allows us to visualize, position, and use our brand as a letter of introduction. The creation of visual or audiovisual content, aligned with the mission and vision of the brand are the main pillars to begin with Digital Marketing Strategies. Advertising campaigns management will generate engagement, and their metrics will help us to perfectly assemble the segment of the target audience. In Group Motion (Sports Management Consultancy), our interdisciplinary team works to enhance the digital media and platforms that promote products and services of different sports institutions.

Targeted Marketing

In Group Motion (Sports Management Consultancy), we believe that every sustainable management process is crossed by the concept of effective marketing. Marketing strategies are also important for sports organizations. Tools such as creative advertising, innovative promotion, institutional branding, membership campaigns and professional training of human resources are necessary in the competition to develop an original demand for the services of a sports institution. Group Motion (Sports Management Consultancy) seeks to strengthen systems with processes that guarantee the satisfaction of all actors at the moment they exchange what they perceive to be of value. Our work on the institution's brand and reputation helps differentiation programmes and strengthens partner loyalty. In Group Motion (Sports Management Consultancy), we assume that in the era of knowledge and immediacy we require a professional targeted marketing that is the result of an interdisciplinary communication team.

Communication

"Talking is easy, what is difficult is to communicate."".In Group Motion (Sports Management Consultancy), we believe that to diminish "noise" and to avoid distortion in the internal communication of human resources of a sports organization is vital to launch "Communication Programmes", where the staff receives the suitable training to go with the management processes. Some of these actions may be accompanied by a "psychosocial-organizational" strategy of motivation and incentives, so that human resources have the necessary stimulus to go with management policies. As regard external communication, press and media programmes are relevant to enhance the relationship with the media and the target audience of the "target" segment. The professionalization of the sport press department generates feedback with journalists, who will have more arguments when checking the sources of information, and more accessibility to produce news and contents of the organization.

Data Analysis

Today, more than ever, in the era of knowledge and immediacy, organizations and sports clubs need to have, for complex decision-making , the so-called "data intelligence" or Big Data. Strategically determining which indicators will be needed and processing large amounts of data through innovative applications can make a difference to maximize results. In Group Motion (Sports Management Consultancy) we point out that data generated in actions, inside and outside the organization, may be available for analysis, and then be accessible in real time thanks to technological innovation and increased connectivity. Data categorization allows direct strategies toward specific segments. Future scenarios are more predictable with the maximum use of the Data Analysis tool for sports institutions.

Sponsoring

Within the world of digital marketing, "Sponsorship Programmes" are common tools to generate contracts between institutions and companies. In Group Motion (Sports Management Consultancy), we believe that this way of obtaining sponsors for sports organizations is an essential source of economic resources for their development. Ideas and creativity make the difference when it comes to making sponsorship models attractive, as they are the basis of the institutions’ income. In order to ensure the success of the "Sponsorship Programme" and to evaluate if it fits the needs of the institutions and companies, it is essential to refer to expert service profiles, at the decision stage, to ensure optimal results.